Hello, my name is Martin Parent.
Since becoming President of Ultima Foods in July 2014, my goal has been to shape our industry and positively impact Canadians by delivering beloved brands that they know and trust.
I could not be prouder to hold the reins of Ultima Foods – the only 100% Canadian owned major yogurt company in the country. That makes us unique in this highly competitive market, one that is increasingly dominated by multinationals.
My declared objective is to ensure the growth and sustainability of our company and its two strong brands, iögo and Olympic. With a razor-sharp focus on innovation and collaboration, together we will relentlessly seek new approaches, and ways of seeing and doing things.
I have extensive professional experience in the fields of food processing, marketing, distribution and sales, and have held senior management positions at companies such as Frito-Lay, Campbell Soup, and Cadbury. Most recently, I was General Manager of Mars for the Middle East and African regions.
I am a leader and strategist, having overseen a vast portfolio of major projects in Australia, South-East Asia, the Middle East, as well as in Canada. I am chair of the Canadian Manufacturing Committee of the FCPC (Food & Consumer Products of Canada) and sit on their Board of Directors.
I work hard every day, but despite my busy schedule, I try to give my time and energy to causes that I believe in : I am personally committed to helping advance Autism Speaks Canada.
I also know how to take time to enjoy the simple pleasures in life, including indulging in great tasting yogurt.Linked in